Social Media Content

Analysis of Kamala Harris's early campaign strategy and social media

Picked up and used on MSNBC and multiple local news channel broadcasts. 

257k views and 23k likes

Desk Cam style, utilizing green screen to showcase research and essential visuals

Deep dive into hot button political issue

Edited using Adobe Premiere, Adobe Audition, and TikTok

Digital asset to USC Capstone

One of the most unique things we do, specifically on TMZ Live, is letting viewers give their opinions on stories

Why would we not leverage the fact that LA is a tourist hub and TMZ is a part of that (think bus tour)

Wear a TMZ shirt and bring a microphone, people will be willing to talk

Has been a trending content method on socials for years and will never die 

Many things are "whatever looks good" but the feed looks disorganzied

Would speed up process due to immediately knowing scale and positioning of assets

Might require using headline template instead of screenshotting web headlines, but why would socials and the website use the same headline anyway?